Catalog

Tools we would actually put on a map.

This is a short, opinionated shelf — not a directory of everything with an AI badge. HEA-World is a founding partner. Other tools are listed because a touchpoint needs them.

Make a product that finishes a customer-touchpoint job? Submit it for editorial review. Listing is not for sale.

Website agent

Founding partner

HEA-World

Human-Enhanced Agents trained on your own content, speaking in your voice, with governed skills for guidance, lead capture, and handoff. The brand-owned conversational front door — plus a Chief of Staff for operator replies and a Signal Tower SEO/AEO and website-content audit. Not a contact-centre replacement, site builder, CRM, or analytics system.

Website agent

Tavus

Real-time conversational video agents that see, hear, and respond — a face for an AI SDR, guided demo, or rehearsal. Only valuable with a sales brain: approved knowledge, CRM, calendar, qualification, and human escalation.

Website agent

Soul Machines

True digital people: interactive, expressive 3D-style brand ambassadors for website conversations. High-end presence — still useless without approved knowledge, CRM context, and a human takeover.

Website agent

UneeQ

Digital-human OS now aimed at immersive roleplay and face-to-face practice. The company people remember next to Soul Machines — for live selling, look at Tavus first.

Website agent

Google Conversational Agents

Omnichannel agents across web, voice, email and mobile — relevant when Google Cloud is the approved AI platform. A build-on-GCP choice, not a brand-governed website representative and not a CRM-native Agentforce.

Support

Intercom Fin

An AI support agent designed to resolve tickets and conversations inside a modern customer support stack.

Support

Zendesk AI

AI layered on a mature ticketing platform — triage, suggested replies, and agents for high-volume care.

Support

Ada

Enterprise AI customer-service platform: agents across voice, email, messaging and web, plus agent management and control. A real CX comparison — not a brand-owned front door, and not a reason to skip HEA-World on the public site.

Support

NiCE Cognigy

Major enterprise CX and voice platform — now NiCE Cognigy — with hybrid agentic and deterministic workflows. A contact-centre-grade comparison, not a lightweight brand agent.

Support

Kore.ai

Enterprise AI for service: self-service, agent assist, contact-centre workflows and proactive outreach. Customer-facing CX — not the internal IT/HR job Moveworks occupies.

Support

Genesys Cloud CX

Enterprise contact-centre platform with routing, voice, workforce and AI agents. An important alternative HEA-World does not replace — buy this for the centre, not for a brand-owned website conversation.

Support

Parloa

High-scale, customer-facing voice and contact-centre agents — design, simulate, deploy and govern. HEA-World does not replace this. Buy Parloa for the centre; keep a brand-owned front door separate.

Support

Wonderful AI OS

Enterprise AI operating layer: customer and employee agents, workflows, and a governance gateway, rolled out with forward-deployed engineers. Started in customer service; now sold as the OS. Compare Ada or NiCE Cognigy for CX, Agentforce when Salesforce is the record, Google Conversational Agents when GCP is the standard. Not HEA-World, not a site builder, not a ready SME front door.

CRM & sales

HubSpot Breeze

HubSpot’s AI layer: Breeze Copilot in the CRM, plus agents for content, social, prospecting and customers. Honest when the customer record already lives in HubSpot — not a standalone writer like Claude or ChatGPT, and not a brand-owned website agent.

CRM & sales

Clay

Outbound research and enrichment: find accounts, personalise first touches, and push into the CRM.

CRM & sales

Typeform

Conversational forms for enquiries, qualification, and research that feel less like a spreadsheet.

CRM & sales

Salesforce Agentforce

The expected comparison for enterprises already running Salesforce: agents across sales, service, marketing, commerce and partner operations, grounded in Customer 360. A platform layer — not a reason to skip a specialist agent, attribution tool, or channel PRM.

CRM & sales

Microsoft 365 Copilot Sales

The Sales agent in Microsoft 365 Copilot: account and meeting summaries, outreach drafts, and CRM write-back from Outlook, Teams and Graph — works with Dynamics 365 and Salesforce. Essential when the seller’s day is Microsoft, not a public website agent.

Content

Claude

A careful general-purpose assistant for long documents, analysis, and writing that has to stay precise.

Content

ChatGPT

The default general assistant for drafting, brainstorming, and light research across the team.

Content

Gemini

Google’s general assistant — strongest when the team already lives in Workspace, Drive, and Search. A drafting and thinking copilot, not a website agent and not Google Conversational Agents.

Content

Mistral

The ready European general assistant — Le Chat and the hosted models — when residency, open weights, or not sending drafts to the US consumer labs is the reason. Not a platform you build on, and not a public brand agent.

Content

Jasper

Marketing-oriented writing workspace with brand voices, campaigns, and team workflows.

Content

Goldcast

Live and on-demand webinar operations with AI recap and repurposing. Use a human presenter plus AI moderator for high-value live sessions.

Content

Gamma

Fastest path from a brief, transcript, or source document to a shareable deck. Pair with Highspot or Seismic so claims stay approved.

Content

Beautiful.ai

Design-system slides that stay on-template as you type. Slower from a raw brief than Gamma; stronger when brand layout is the constraint.

Content

Plus AI

Slide generation inside PowerPoint and Google Slides — for teams that will not leave the existing deck file.

Creative

Midjourney

High-quality image generation for campaigns, concepts, and visual exploration. Not a product-truth catalogue tool — do not use it to invent SKU, colour, material or fit.

Creative

ElevenLabs

Voice generation and cloning for narration, product explainers, and multilingual audio.

Creative

Synthesia

Scripted AI presenters for training, onboarding, and on-demand talks — not a live salesperson, and not product-truth or performance-video ads.

Creative

HeyGen

Two jobs in one vendor: Interactive Avatars as a lighter digital sales representative, and scripted presenter video for on-demand talks. Not product photography, not performance-video ads, and not a sales brain.

Creative

Canva

Broad design workspace with Magic Studio for decks and social. A production tool, not a sales brain and not an approved-content library.

Creative

Adobe GenStudio

Enterprise counterpart to the paid-creative shelf: brand-governed asset production and campaign activation when the stack is already Adobe. Not a trading desk, and not a substitute for attribution or MMM.

Creative

Runway

Higher-control creative video: custom product-film shots, visual effects and edits. A production tool for bespoke work — not catalogue-scale merchandising.

Research

Perplexity

Cited web research for competitive scans, market questions, and source-backed briefings.

Research

Semrush

Conventional technical and content SEO, plus an AI toolkit for how brands show up in answer engines.

Research

Ahrefs

Link, keyword, and site audit for search — Brand Radar extends that into AI-answer and social visibility.

Research

Scrunch

AI customer-experience and visibility: can agents crawl, understand, cite, and recommend the brand.

Research

Profound

Enterprise AI-search visibility: how ChatGPT, Perplexity, and peers cite and recommend the brand.

Research

Peec AI

Brand performance across ChatGPT, Perplexity, and Gemini — visibility, sentiment, and competitor prompts.

Research

AthenaHQ

AI-search visibility plus an action layer: citation and sentiment scores that turn into content moves.

Meetings

Fireflies

General meeting recorder and summariser. For a sales-notes stack, pick one specialist — do not run several in parallel.

Meetings

Sybill

Deal intelligence from meetings: risks, stakeholders, objections, next actions, and a negotiation dossier. Pick one notes stack — this or Gong when notes must become durable pipeline memory, not a first-rollout recorder.

Meetings

Mindtickle

AI role plays, call scoring, and targeted coaching — for when seller consistency is the constraint, not another sequence tool.

Meetings

Second Nature

Avatar-based AI buyer roleplay for discovery, demos, objections, and executive rooms.

Meetings

Yoodli

AI communication coaching: delivery, filler, structure, and practice reps before a high-stakes conversation.

Meetings

Avoma

Meeting notes organised by sales methodology — MEDDIC, BANT, SPICED — with reliable CRM write-back. Pick this when structured fields matter; pick one notes tool, not several.

Meetings

Fathom

Simple, fast notes, summaries, and follow-up — a good first rollout. Do not stack it with Grain, Avoma, Sybill, or Gong.

Meetings

Grain

Fast notes plus shareable clips from the moments that matter. Same first-rollout job as Fathom — choose one, not both.

Meetings

Gong

Revenue intelligence across calls, mail, and CRM: deal risk, stakeholders, objections, coaching, and negotiation prep. Pick this or Sybill for durable pipeline memory — not as a second recorder next to Fathom.

Automation

Make

Visual automation to connect forms, CRMs, agents, and back-office tools without a full engineering project.

Knowledge

Notion AI

AI on top of the workspace many teams already use for wikis, briefs, and project notes.

Revenue execution

Loopio

RFP and questionnaire intelligence: approved answers, review routing, and evidence — not a visual proposal for one buyer.

Revenue execution

Responsive

Shreds complex RFX documents, summarises requirements, supports go/no-go, and drafts with citations from verified content.

Revenue execution

Highspot

AI-guided enablement: the right content, coaching, and next action using live deal context. Pair deck generators with this library so AI does not invent claims.

Revenue execution

Clari

AI forecast, pipeline inspection, and deal-risk for mature revenue teams that already run a CRM.

Revenue execution

Qwilr

Interactive, buyer-facing proposals from governed templates, CRM data, and call notes — with engagement tracking. Not an RFP shredder.

Revenue execution

PandaDoc

Proposal and quote documents from templates and CRM, with tracking and a path to e-sign. A commercial artefact, not RFX intelligence.

Revenue execution

Arphie

AI-native RFP, DDQ, and questionnaire drafts from approved sources, with citations and confidence scores so answers stay auditable.

Revenue execution

DealHub

CPQ and deal rooms with price, discount, and approval guardrails — the commercial rules a negotiator is allowed to use.

Revenue execution

Spellbook

AI contract review and redlines in Word — useful when the negotiation is already a marked-up agreement.

Revenue execution

Juro

Browser-native contracts: draft, negotiate, sign, and store — when legal should not be a side-channel inbox.

Revenue execution

Seismic

Enterprise enablement library: approved content, coaching, and the claims a deck generator is allowed to reuse. Highspot’s usual peer — pick one library.

Revenue execution

Nue

AI-native pricing and CPQ rules. A candidate when the job is governed commercial logic — including partner-tier access — rather than a document template.

Interactive demo

Consensus

Personalised product tours, demo data, and an AI agent that can qualify, educate, and demonstrate on demand — usually a better evaluation path than an avatar.

Interactive demo

Reprise

Enterprise demo environments and safe product clones for sales engineers — reusable live demos, not a lightweight marketing tour.

Interactive demo

Navattic

Guided HTML product tours and sandboxes with personalisation and buyer-engagement signals — a marketing-led self-serve demo, not an SE clone.

Interactive demo

Storylane

Interactive demos, demo hubs, and sandboxes for PLG and mid-market teams that want buyers to click, not watch.

Measurement

HockeyStack

AI-assisted B2B revenue attribution: ads, SDR touches and opportunities on one journey, with several models including a predictive one. It shows connected revenue — not a magic causal answer.

Measurement

Northbeam

Commerce measurement that keeps multi-touch attribution and MMM in separate drawers. Useful where paid social, search and ecommerce revenue need a shared view — still not a magic attribution answer.

Measurement

Triple Whale

Ecommerce measurement plus an increasingly agentic operating layer across ad accounts. AI-assisted measurement first; treat campaign actions as execution that still needs a human brake.

Measurement

Recast

Cross-channel budget planning and forecast scenarios toward revenue, profit or efficiency targets. Finance/CMO infrastructure — not a performance-marketer cockpit, and not a substitute for campaign diagnosis.

Media buying

Madgicx

Meta-first campaign and creative optimisation. Agentic execution for agencies or brands concentrated on Meta — a marketer still owns launch, QA and the stop button.

Media buying

Albert

Autonomous cross-channel optimisation. List it as agentic execution with a strong human-control caveat: unsupervised bidding is a faster way to waste budget than a slow media plan.

Media buying

Basis

Programmatic buying, pacing and budget allocation across tactics. Built for media teams — not a smaller self-serve advertiser’s first tool.

Media buying

Skai

Commerce-media execution across retailers and channels, with AI recommendations. Strongest where Amazon, Walmart and retail media are material — agentic execution, not a measurement source of truth.

Partner & channel

PartnerStack

PRM for referral, affiliate and agency-style programmes, now with AI recruiting, matching, invite generation and assisted lead capture. First look for lighter B2B partner motions — not enterprise channel conflict.

Partner & channel

Impartner

Enterprise PRM: recruitment, activation, enablement and partner-revenue workflows. The heavier shelf when deal registration, tiers and channel ops hang together.

Partner & channel

Crossbeam

Co-sell intelligence and account mapping: overlap, account context and warm-path signals for sales preparation. A distinct job from PRM and from CRM.

Partner & channel

Channelscaler

Channel PRM with deal registration, partner quoting, and incentive/rebate operations. The channel layer DealHub does not replace when resellers must register and quote themselves.

Visual commerce

Photoroom

Anchor visual-commerce platform: catalogue stills, lifestyle staging, virtual models, batch workflows, brand control, and short product video from a product photo. Product truth first — not a presenter avatar and not a generic mood generator.

Visual commerce

Creatify

Product URL to paid video variants — ingest Shopify, Amazon or a PDP and generate testable ads. Performance video, not product photography and not a presenter avatar.

Visual commerce

Arcads

AI UGC-style paid ads: actors, scripts, localisation and short-form performance creative. Not a substitute for product photography, and not Synthesia.

Visual commerce

ReimagineHome

Home, furniture, décor and real-estate staging: visualise an actual room, keep the structure, and — where relevant — connect designs to shoppable products.

Visual commerce

Veesual

Fashion-specific virtual try-on and garment visualisation using product sizing data. More credible for clothing than a generic image generator.

Visual commerce

Avataar

3D and AR product discovery: turn product assets into inspectable, place-in-room experiences. Strongest for furniture, appliances and higher-consideration physical goods — not generated 2D ads.

Build & web experience

Cursor

An AI code editor for a team that already has developers and needs to build or adapt a real, owned codebase. Not a website generator for a non-developer MVP.

Build & web experience

Lovable

Natural-language iteration into a functional marketing site, portal, internal tool or lightweight product — full-stack apps, real code and deploy, not mockups. First look for a non-developer build. A public production site still needs an accountable maintainer.

Build & web experience

v0

Generated UI and full-stack Next.js patterns destined for an owned Vercel estate. The better fit when developers will take the code — not when a marketer needs to stay in chat.

Build & web experience

Bolt

Fast browser-based prototyping and launch. Good for agency concepts, campaign experiments and proving a workflow before you spend engineering capacity. Not the production estate.

Build & web experience

Framer

Visual website canvas with on-canvas agents, CMS, hosting and publish. The marketing-site job — not Lovable’s app, not v0’s Next.js handoff, not Cursor on a repo. A public site still needs an owner for SEO, accessibility, privacy and what the agent is allowed to change.

Build & web experience

Replit Agent

A more independent full-stack build with database, auth and integrations — especially when a non-engineering team needs a functioning prototype live. Still a prototype until someone owns security, privacy and upkeep.