CRM & sales · Clay
Clay
Outbound research and enrichment: find accounts, personalise first touches, and push into the CRM.
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Sales conversation
Better first meetings when the opener is specific to the account, not a sequence token.
Email nurture
Useful for outbound and triggered outreach that needs live company context.
Website & landing pages
Enrichment can tailor follow-up after a high-intent visit — privacy and consent still apply.
Outbound prospecting
The research and enrichment layer under a sequence — not the AI SDR that runs the whole play.