My AI Stack

Journeys

Six maps you can brief against.

These are working canvases, not academic personas. Use them in a workshop, then replace a stage name if your customers use different words.

7 stages

B2B complex sale

Long cycle, many stakeholders, high trust.

  1. 01 Discover
  2. 02 Evaluate
  3. 03 Decide
  4. 04 Onboard
  5. 05 Adopt
  6. 06 Expand
  7. 07 Advocate
ConsultantsCxODigital agencies

6 stages

SME service customer

Local or specialist services, short memory, high expectation.

  1. 01 Notice
  2. 02 Enquire
  3. 03 Book
  4. 04 Deliver
  5. 05 Care
  6. 06 Repeat
SME ownersDigital agenciesConsultants

6 stages

SaaS product journey

Self-serve interest, activation, expansion.

  1. 01 Aware
  2. 02 Try
  3. 03 Activate
  4. 04 Subscribe
  5. 05 Use
  6. 06 Renew & expand
CxODigital agenciesSME owners

6 stages

Agency–client engagement

How an agency is hired, briefed, and retained.

  1. 01 Brief
  2. 02 Propose
  3. 03 Kickoff
  4. 04 Deliver
  5. 05 Measure
  6. 06 Retain
Digital agenciesConsultants

6 stages

Ecommerce & retail digital

Discover, buy, receive, come back.

  1. 01 Browse
  2. 02 Consider
  3. 03 Buy
  4. 04 Receive
  5. 05 Care
  6. 06 Reorder
SME ownersDigital agenciesCxO

6 stages

Partner & channel revenue

Recruit, activate, co-sell, and grow through partners.

  1. 01 Recruit
  2. 02 Activate
  3. 03 Align
  4. 04 Sell
  5. 05 Protect margin
  6. 06 Grow
ConsultantsCxODigital agencies