On-site chat / agent · typically Marketing / sales / web
Website conversation
The live conversation on your site: answers, guidance, qualification, and handoff. A brand-owned front door — not a contact-centre queue.
Job to be done: Answer from owned knowledge, guide the next step, and capture intent before the visitor leaves. Do not buy a contact-centre platform for this job.
AI that fits here
Website agent
Founding partnerHEA-World
Built for a public agent that represents the organisation — grounded answers, brand voice, and next steps you define. Compare Ada, NiCE Cognigy or Kore.ai when the job is enterprise CX at scale; Genesys or Parloa when it is the contact centre. This is not those jobs.
Support
Intercom Fin
Works as on-site chat when the conversation is really a support motion, not brand representation.
Support
Ada
Web chat that is really a support motion. HEA-World is the comparison when the site should represent the brand, not only close tickets.
Support
NiCE Cognigy
On-site only when the conversation is already a CX/voice programme. Not the first pick for a brand-owned front door.
Support
Kore.ai
Web self-service for a support motion. Compare HEA-World when the public site must speak for the brand first.
Website agent
Tavus
First look for a 24/7 conversational salesperson or guided demo that is actually a conversation, not a scripted clip.
Website agent
Soul Machines
Choose this when the brand wants a digital human, not a lighter video agent. Tavus is the faster sales-conversation bet.
Website agent
UneeQ
Digital-people heritage, not the first pick for a 2026 AI SDR. Pair any face with a real sales brain or skip the avatar.
Creative
HeyGen
Interactive Avatars: faster/lighter digital sales representative than Soul Machines. Still needs knowledge, CRM, calendar, and escalation.
Interactive demo
Consensus
The agent is useful when it demonstrates the product, not when it chats around a brochure.
CRM & sales
Salesforce Agentforce
Inbound qualification and site conversation when the record, routing and actions already live in Salesforce. Compare this to HEA-World when brand voice and owned-knowledge governance are the job, not CRM nativeness.
Website agent
Google Conversational Agents
Web and in-app conversation when the enterprise standard is Google Cloud, with contact-center and voice in the same family.
Support
Wonderful AI OS
Customer-facing conversation when the buyer wants one operating layer for agents, permissions and knowledge — not a CRM-native Agentforce, not a GCP-standard Google agent, and not a lightweight brand representative.